Frosts sense :: essays research papers

Frosts SenseRobert Frost has a certain theory. That a sentence has an overall run short and that word may be interpreted out and the sound analyzed. The theory is Frosts Sound of Sense. Or I like to say, that you may sense the sound of a sentence, with a dim-witted little trick. Put your hand over your mouth and speak the sentence, pay attention to the muffled sound instead of the words being spoken. That would be the sound of sense. This paper is an introduction to this theory along with an analysis of a Frost poem I feel articulates this well.The poem that I have chosen is taken from his later years, after he first came up with this theory. While Frost was up in a mountain interval in 23, I reckon his imagination started to stray. This may be how the poem, Browns Decent started. It starts, BROWN lived at such a lofty farmThat everyone for miles could seeHis lantern when he did his projectIn winter after half-past three. Meaning there was a farmer, in an extremely high vantage, with a farm high in view of a town below. This is a simple rhyme poem with and a simpler A-B-C-B style. Yet the roll of the words and the fluidity of the story make it a perfect compositors case for the sound of sense. Try using the hand method to get a sense of the sound here. In the second rhyming section we see deuce great examples as Brown goes about his chores, And many must have seen him make. And, Cross lots, cross walls, cross everything, The second here is an unusual stammering descriptive sentence that we see imitated later in the poem to add consistency and texture.The poem goes on to detail Browns accident and fall, and as he is sliding down the mountainside we once more get a feeling that he is intentionally using certain words to add a sound to the sentence he wants custom. Sometimes he came with arms outspread/ Like wings, revolving in the scene. There is a section of four rhyme sets describing the fall. These are all blended together to flow dampen and increase te nsion and concentration. Sixteen lines in total, I believe this is the most entertaining part of the poem. Towards the end of Browns slide is where we get the stammering descriptive rant again, He reeled, he lurched, he bobbed, he checked.

Social Acceptance and Its Consequences :: essays research papers

There is a moment in every persons life that defines whatthey allow be and how they will do in the future. Althoughmost people are unable to pinpoint the exact day and timeof this moment, it is usually in early adolescence andinvolves that persons peers and developing morals. It isusually caused by the metamorphosis from a completelydependent person to a social being where there is anincreased pressure to total in. The fictitious fibber in AliceAdams "Truth or Consequences" itself an excerpt fromher book To See You Again was unique in that she couldpinpoint this defining moment. Her experience withCarstairs Jones was a mixed blessing that she was not ableto overcome and, in light of how her life turned out, was aforeshadowing of involvements to come.Throughout the monologue, the narrator drops hints abouthow her " practice" past turned out. The many lovers shedhad three marriages and as many abortions. Each timeshe was seeking out to gain an upper hand in life and socialstatus. Once, she writes, "I was raped by someone towhom I was married." These are not part of what mostpeople would constitute as a "normal" life. The sublimationof her own values and morals to become part of the incrowd at her elementary school started with the maliciousgame of Truth or Consequences where she was the victimof a trick question designed to humilate her. Car Joneshappened to be the rock adjacent to the hard place shewas wedged between. Her ill fate conduct to the use of Car toprop her into social acceptance and the toll that Carimposed on her for her use of him caused confusion thatstayed with her throughout her life.In her own mind, the narrator decides that all of theseevents can be traced back to the incident with Car and, asindicated by the final line in the story, cause her to betraumatized and allow these things to happen. " he couldbe as haunted as I am by everything that ever happened inhis life." The traumatization threw t he narrator into the armsof the most popular kid in class and that in turn led to herdescent up the ladder of popularity. She reasons that toCar, the event was of little consequence and was quicklyforgotten. Just the last bad thing he could do before hissudden advancement to high school. He just floated aboveall of the inconsequential things that he did and followedwhat he wished with nary a look back.

Volleyball Essay -- essays research papers

                    Volley wind     The sport of volleyball was created by a valet de chambre named William G. Morgan of Holyoke, Massachusetts in 1895. Morgan was a physical education teacher at the YMCA and called it "mintonette". It was an indoor or outdoor pastime that had characteristics of both handball and tennis. The front rules were written agglomerate by Morgan himself. He wrote that the game called for a 6 home 6 inch net and a court of 25x50 feet. A match composed of 9 innings and 3 serves for each team in each inning. In case of a serving error they got a sanction chance just alike in tennis. If the ball it the net on a serve it was considered a foul and it caused a side out or a point was interpreted away. In 1896 after a demonstration at the YMCA in Springfield and the name "Mintonette" was replaced with the name "Volleyball". In 1900 the r ules were modified and the height of the net went up to 7 feet 6 inches. Also a match length was set at 21 points. Also in 1900 Canada was the maiden foreign country to befool the game of Volleyball. In 1906 the country of Cuba discovered volleyball thanks to Thanks to a North American army officer named Agusto York who took part in the second military intervention. In 1908 volleyball reached Japan. Hyozo Omori a graduate at Springfield college in the United States who was the first to demonstrate the rules of the game at the YMCA in Tokyo. In 1910 volleyball officially landed in China. Between 1912 and now many of the rules changed and changed again. In 1924 it was demonstrated at the Olympics in Paris under the show of American sports. In 1938 the Chzechs perfected blocking and was officially introduced to the rules. In 1942 William G. Morgan the creator of volleyball died at the age of 68. He felt no jealousy when the sport he created grew and developed. In 1945 the first volle yball postage stamp was released in Romania. In 1947 Egypt was the first Arab and African country to organize a national federation. In 1952 the first womens world championship was held in Moscow and won by the USSR.      In 1960 the first World Championship for men was held outside of Europe in Brazil. In 1965 the first world cup was held in Poland and was won by the USSR. In 1973 t... ... the serving team, fails to pass through the crossing space, lands out or lands after a screen. The definition of an attack it is directing the ball toward the opponent except a serve or a block. The attack hit is completed after the ball crosses the plane of the net. An illegal service leads to a side-out and change of service. Things that lead up to this call would be a violation of the service order or messes up the toss twice. There are many restrictions to a back row player. They cannot attack and put a foot in front of the ten foot line while hitting but can land in the ten foot zone. The Refing staff usually consists of two line refs. An up Ref. And atomic pile Ref. are located at each ends of the net.     Volleyball is truly one of the great All - American sports. It has grown and developed a lot since it was first made up and changes are still being made. Volleyball has not hit such a great national level as it has in other countries and is not a sports gold mine like the NBA or NFL but maybe, hopefully one day it will be just as or more popular. From 1895 to now from Mintonette to the Olympics, volleyball has improved and has been almost perfected.

Automobile Air Pollution :: essays research papers

Automobile Air PollutionEfforts to improve the standard of living for humans, through the control of nature and the growing of new products have also resulted in the pollution of the environment. Much of the worlds air, water, and land is now partially pois atomic number 53d by pollution. Some places have become uninhabitable. This pollution exposes flock all around the globe to new risks from disease. Many species of plants and animals have become endangered or are now extinct. The air pollution comes from lots of sources save the paper will be about air pollution cause by automobiles. As a result of tremendous amount of air pollution, chiefly for automobile governments have passed laws to limit or reverse the threat of environmental pollution. There are lots of sources other than the automobile for air pollution. Nature itself is one of the causes. Sometime nature causes the air pollution by activities like a forest fire, volcanic, hurricane. These are temporary dislocations t hat nature balances and accommodates to modern economic development, however, sometimes disrupts natures feisty balance. The other source is from factories. Factories are release smokes and chemical in the air. In many places smoke from factories and cars combines with naturally occurring fog to form smog and create a midday sky. It had happened in London, London, England, has been subjected to the danger of smog, long recognized as a potential cause of death, especially for elderly persons and those with severe respiratory ailments (pollution). Transportation by car though, is the major source of air pollution. Early in the century human invented, internal combustion engine, engine that use fuel as petrol or diesel. Those engines were used to manufacture an automobile for fast travel from one place to another. Because they were not much in use, those few cars were not enough to threat the environment. Those engines were not fast enough so mastermind humans invented bigger and fas ter engines and those take more fuel. When these engines burn fuels they introduce smoke and other, less visible, by products. Once they are released into the air, the products of incomplete combustion, particulate matter (soot, ash, and other solids), unburned hydrocarbons, carbon monoxide, sulfur dioxide, various nitrogen oxides, ozone, and lead, undergo a series of chemical reactions in the presence of sunlight. The result is the dense haze characteristic of smog. Smog may appear brownish in color when it contains high concentrations of nitrogen dioxide, or it may look blue-gray when it contains large amounts of ozone (Danger).

Essay on Eating Disorder - Anorexia Nervosa :: Argumentative Persuasive Topics

Anorexia Nervosa   thither whitethorn be murmurs well-nigh that girl who only fixes herself a salad with only vinegar at dining services or suspicious glances at some single who spends 45 minutes on the treadmill and then switches to the measure stepper at the rec. On-campus eating disorders are talked about everywhere and yet are not in truth talked about at all. There is observation, concern, and gossip, but dull conversation and larger scale efforts to help and change never seem to earn public attention.     There is this girl that I grew up and graduated with. I talked to her almost everyday at school, but we were never that c retrogress. I never saw more of her over the summer except when she was out running aft(prenominal) a two to three hour softball practice. At my younger sisters volleyball game about a month or two ago, I saw this girl. She was so thin it was almost disgusting. Her skin was pale, her hair was thin, and I could see her ribs through her sh irt. She went from face healthy and physically fit to looking scour and fragile. This is why I chose this topic. People need to pay more attention to this disease. Anorexics are literally dying(p) to be thin.     Most of you probably already fill in what anorexia is, however in case you dont anorexia is basically a disease involving self-starvation. Anorexia victims have a very wretched ideal charge. It might begin as a normal diet carried to extremes, reducing their food intake to a bare minimum. Rules are made of how much food they can eat in one day and how much exercise is required after eating certain amounts of food. With anorexia, there is a surd almost overwhelming fear of putting on weight and they are preoccupied with the way that their bodies look. Anorexia sometimes involves use of laxatives, diet pills, or self-induced vomiting to lose or to keep weight off (http//www.netdoctor.co.uk/diseases/facts/anorexianervosa.htm). Anorexics may show symptoms such a s extreme weight loss for no medical reason. Also, many pass over their hunger, chew also, choosing low calorie foods and exercising excessively (http//news.bbc.co.uk/hi/english/health).     Anorexics do all of those things to become thin, when in reality, it makes your body better at storing rich rather than burning it. Starving yourself to lose weight is not beautiful in any way. Starved bodies ache all of the time.Essay on Eating Disorder - Anorexia Nervosa Argumentative Persuasive Topics Anorexia Nervosa   There may be murmurs about that girl who only fixes herself a salad with only vinegar at dining services or suspicious glances at someone who spends 45 minutes on the treadmill and then switches to the stair stepper at the rec. On-campus eating disorders are talked about everywhere and yet are not really talked about at all. There is observation, concern, and gossip, but hushed conversation and larger scale efforts to help and change never seem to earn publi c attention.     There is this girl that I grew up and graduated with. I talked to her almost everyday at school, but we were never that close. I never saw much of her over the summer except when she was out running after a two to three hour softball practice. At my younger sisters volleyball game about a month or two ago, I saw this girl. She was so thin it was almost disgusting. Her skin was pale, her hair was thin, and I could see her ribs through her shirt. She went from looking healthy and physically fit to looking sick and fragile. This is why I chose this topic. People need to pay more attention to this disease. Anorexics are literally dying to be thin.     Most of you probably already know what anorexia is, however in case you dont anorexia is basically a disease involving self-starvation. Anorexia victims have a very low ideal weight. It might begin as a normal diet carried to extremes, reducing their food intake to a bare minimum. Rules are made of how mu ch food they can eat in one day and how much exercise is required after eating certain amounts of food. With anorexia, there is a strong almost overwhelming fear of putting on weight and they are preoccupied with the way that their bodies look. Anorexia sometimes involves use of laxatives, diet pills, or self-induced vomiting to lose or to keep weight off (http//www.netdoctor.co.uk/diseases/facts/anorexianervosa.htm). Anorexics may show symptoms such as extreme weight loss for no medical reason. Also, many deny their hunger, chew excessively, choosing low calorie foods and exercising excessively (http//news.bbc.co.uk/hi/english/health).     Anorexics do all of those things to become thin, when in reality, it makes your body better at storing fat rather than burning it. Starving yourself to lose weight is not beautiful in any way. Starved bodies ache all of the time.

Essay on Eating Disorder - Anorexia Nervosa :: Argumentative Persuasive Topics

Anorexia Nervosa   There may be murmurs somewhat that girl who only fixes herself a salad with only vinegar at dining function or suspicious glances at some one(a) who spends 45 minutes on the treadmill and then switches to the footmark stepper at the rec. On-campus eating disorders are talked about everywhere and yet are not really talked about at all. There is observation, concern, and gossip, but restrained conversation and larger scale efforts to help and interchange never seem to earn public attention.     There is this girl that I grew up and graduated with. I talked to her almost everyday at school, but we were never that close. I never saw much of her over the summer except when she was out running later a two to three hour playground ball practice. At my younger sisters volleyball game about a month or two ago, I saw this girl. She was so thin it was almost disgusting. Her strip down was pale, her hair was thin, and I could see her ribs through her shir t. She went from looking healthy and physically fit to looking dismal and fragile. This is why I chose this topic. People need to invent more attention to this disease. Anorexics are literally dying to be thin.     Most of you probably already screw what anorexia is, however in case you dont anorexia is basically a disease involving self-starvation. Anorexia victims have a very low ideal pitch. It might begin as a normal diet carried to extremes, reducing their food white plague to a bare minimum. Rules are made of how much food they can eat in one day and how much exercise is required after(prenominal) eating certain amounts of food. With anorexia, there is a strong almost overwhelming fear of putting on incubus and they are preoccupied with the way that their bodies look. Anorexia sometimes involves use of laxatives, diet pills, or self-induced vomiting to lose or to keep weight off (http//www.netdoctor.co.uk/diseases/facts/anorexianervosa.htm). Anorexics may show symptoms such as extreme weight loss for no medical reason. Also, many deny their hunger, chew besides, choosing low calorie foods and exercising excessively (http//news.bbc.co.uk/hi/english/health).     Anorexics do all of those things to flex thin, when in reality, it makes your body better at storing fat rather than burning it. Starving yourself to lose weight is not beautiful in any way. starved bodies ache all of the time.Essay on Eating Disorder - Anorexia Nervosa Argumentative Persuasive Topics Anorexia Nervosa   There may be murmurs about that girl who only fixes herself a salad with only vinegar at dining services or suspicious glances at someone who spends 45 minutes on the treadmill and then switches to the stair stepper at the rec. On-campus eating disorders are talked about everywhere and yet are not really talked about at all. There is observation, concern, and gossip, but hushed conversation and larger scale efforts to help and change never seem to earn public attention.     There is this girl that I grew up and graduated with. I talked to her almost everyday at school, but we were never that close. I never saw much of her over the summer except when she was out running after a two to three hour softball practice. At my younger sisters volleyball game about a month or two ago, I saw this girl. She was so thin it was almost disgusting. Her skin was pale, her hair was thin, and I could see her ribs through her shirt. She went from looking healthy and physically fit to looking sick and fragile. This is why I chose this topic. People need to pay more attention to this disease. Anorexics are literally dying to be thin.     Most of you probably already know what anorexia is, however in case you dont anorexia is basically a disease involving self-starvation. Anorexia victims have a very low ideal weight. It might begin as a normal diet carried to extremes, reducing their food intake to a bare minimum. Rules are made of how much food they can eat in one day and how much exercise is required after eating certain amounts of food. With anorexia, there is a strong almost overwhelming fear of putting on weight and they are preoccupied with the way that their bodies look. Anorexia sometimes involves use of laxatives, diet pills, or self-induced vomiting to lose or to keep weight off (http//www.netdoctor.co.uk/diseases/facts/anorexianervosa.htm). Anorexics may show symptoms such as extreme weight loss for no medical reason. Also, many deny their hunger, chew excessively, choosing low calorie foods and exercising excessively (http//news.bbc.co.uk/hi/english/health).     Anorexics do all of those things to become thin, when in reality, it makes your body better at storing fat rather than burning it. Starving yourself to lose weight is not beautiful in any way. Starved bodies ache all of the time.

Ethics Article Review Essay

Ethics in accounting and financial decision-making has received increased attention due to large corporate scandals such as WorldCom and Enron in new-made years. Legislation such as the Sarbanes-Oxley symbolize has attempted to make corporations more transp bent to internal and external stakeholders. After analyzing the 2005 article by Richard Bernardi and Catherine LaCross, Corporate transparence Code of Ethics Disclosures, recommendations will be made to improve honorable foundations at the San Quentin State Prison based on the parameters outlined by Sarbanes-Oxley.In the Corporate Transparency article, the key point is made that along with changes in the accounting practices, disclosing a code of ethics to the in the public eye(predicate) will ensure come apart internal compliance with ethical practices. Those organizations that did not publicly disclose codes of ethics were less likely to truly conform to ethical practices required in the Sarbanes-Oxley Act. The Sarbanes Oxle y Act of 2002 was legislation enacted in response to large corporate scandals.The Act c eithers for public corporations to publicly disclose all financial statements, store all electronic records for fin years and these rules are governed by the SEC (Spurzem, 2006). Sarbanes Oxley has impacted organizations in that accountants and financial decision makers are open to public scrutiny based on the public financial statement disclosures and IT departments must adequately create and maintain corporate archives that are cost effective and in compliance with legislation (Spurzem, 2006). Organizations set about been impacted financially by having to add extra resources to maintain compliance and avoid fines.According to Bernardi and LaCross, . . . one example of a best practice in transparency is a corporation making its code of ethics readily available for public scrutiny on its website (par 1). Corporations increase legitimacy with openly utter code of ethics and websites are an eco nomically feasible avenue for making a particular code available to the public. The article argues that organizations that go beyond the canonic requirements of Sarbanes-Oxley and declare a universal code of ethics show that the organization is willing to walk the talk of ethics.SEC chairman Donaldson is quoted as saying . . . dismission beyond mere adherence or conformity to new dictates and of Sarbanes-Oxley responsibilities that rest at the very heart of their obligation to create a corporate grow of transparency and accountability (Bernardi, 2005, par 6). Integrating ethics into a corporate culture is extremely effective in ensuring strong ethical compliance within organizations. At the San Quentin State Prison, ethics are important in many aspects of business including accounting, financial decisions, inmate treatment, medical care, and general work environment.There are many opportunities for unethical practices to take hold in a prison facility. Since the facility is clo sed off to the general public, self-monitoring is a crucial part of maintaining an ethical environment in all aspects of the prison business. San Quentin has the responsibility to use public tax dollars wisely and ethically as well as to maintain a corporate culture with high integrity. Based on the research findings by Bernardi and LaCross, the recommendation for a San Quentin State Prison public code of ethics will focus the entire prison cultural towards walking the ethical talk.All prison employees would be held individually responsible for maintaining the highest code of ethics across all job functions from accounting and financial decision-makers to medical employees. Ethics in business span larger than just accounting and financial-decision making. While these areas are extremely important, growing a code of ethics for all job functions in an organization is essential to maintaining an ethical corporate environment. At San Quentin Prison, an official code of ethics would ru n for the organization to best practices to ensure success.Referenceshttp//searchcio.techtarget.com/sDefinition/0,,sid19_gci920030,00.html

Philippines is a developing country Essay

It can be seen in the increase of establishments, the growing subdue of tourists and the attraction of foreign investors and businessmen. One contributor for the countrys development is tuition. Many foreigners choose to study in the Philippines. They argon attracted to the countrys spicy quality of education that comes in low prices compared to other countries.Philippines is as well as an English speaking country and foreigners find it easier to adapt to the warm Filipino culture because of this, survey says that there is a yearly increase in the number of foreign students with South Korea having the largest number of enrollees. The tuition fee in schools in the Philippines ranges from 700Php 3,000Php. For foreigners, if converted to their currency, the tuition fee is cheap. But for Filipinos whose average monthly income plays around 10,000Php 12,000Php, education is expensive.They see education as a luxury and not a necessity. In the Philippines, the quality of education vari es with the financial status of the student. Most of the schools that offer high quality education are costly. Foreigners can afford it and call it low priced but an average Filipino family opts to enroll their child in a mankind school. In other countries, being enrolled in a public school is better because it means you have high grades. In Australia, there is only whiz(a) state university. It is well funded by their government.It has state-or-the-art facilities and the teachers are of high caliber. Only students with high grades can enter this school. But in the Philippines, many state universities are established. Because of this the calculate is divided to smaller amounts and is distributed to the different schools. Public schools are funded by the government thus their services, if not cheap is offered free while private schools are expensive. Their facilities overly differ because private schools can afford state-of-the-art facilities and provide a learning conducive envi ronment.On the other hand, public schools just wait for sponsorship or the governments allocated budget which is even not enough as salary for teachers. Also, because of over-population, the teacher to student ratio in public schools is 160 or 170 in two shifts per day which is beyond the ideal 125 or 140 on one shift per day. Public schools use gyms and open spaces as makeshift classrooms where noise from pedestrians and vehicles cannot be ignored.The teachers try to adjust tothese situations and use microphones or shout. Teachers are also coerce to handle two or more subjects which are even outside their specialization. This poses a threat to the quality of education they can provide to students. Public teachers are unsung heroes of the country. They are the ones suffering because of the governments lack of prioritization. A teachers wage is not even enough for them to live a decent life but they still continue their profession. .

Freaks and Geeks (Themes)

Freaks and Geeks Pilot Episode Evaluation Persuasive Paragraph There are many media elements that can depict the cliques that existed once in high school, as they are now distant stereotypes. The television show Freaks & Geeks has been enhanced by the workout of media elements, hence holding the cliques to be easily seen by viewers. Firstly, the lighting is an element that truly differentiates the cliques that have been formed based on a stereotypical format. For example, the lighting utilize in the beginning of the show by the filmmaker really shows the differences of levels on the high school food chain.The filmmaker starts the show off by demo the typical jock and cheerleader relationships, the highest of the food chain, with bright lighting and open spaces (Appatow 1999). Then the lighting suddenly changes to underneath the benches in a dark and secluded, yet rebellious hang out place for the Freaks (Appatow 1999). Hence, allowing the viewers to see the automatic difference between the two stereotypical levels. Secondly, the next element that enhance the cliques formed in the show would have to be the musical involvement.Judd Appatow, the filmmaker, chooses songs that perfectly reflect the behaviour, personality, and likes of the different groups. The filmmaker chooses to play the individual yet different songs in the beginning to allow the viewers to figure out that there are differences in each clique. In the beginning the Freaks are shown listening to songs like Running with the Devil by Van Halen (Appatow 1999), and the Geeks being represented by the song Im Alright by Kenny Loggins (Appatow 1999). This helps the viewer attain a better understanding of the groups.Lastly, the drug abuse of showing conflict and suspense too, truly show the difference between the cliques. The filmmaker, Judd Appatow, switches scenes which show the split focuses of conflict. Showing the viewer that more than one conflict scenario appears in the show. Judd Appatow swi tches scenes from the geeky life of Lindsay Weirs younger brother Sam, and the problems he faces with bullies and crushes (Appatow 1999). Then, switches to Lindsays constant battle with her old life and the new life she created for herself (Appatow 1999). This builds up the suspense by giving the viewers even more conflict to keep them on the edge of their chairs.By throwing more conflicts in the path of the two major characters, the viewers provide remain interested, and the suspense of the decisions made by their characters keep the viewers wanting more. As a result, the uses of media elements not only enhance the overall appearance of the show, only when also help the understanding of the viewer in depicting the cliques of the school. Works Cited Freaks and Geeks. Dir. Judd Appatow. Perf. Linda Cardellini, John Francis Daley, James Franco, Samm Levine, Seth Rogen, Jason Segel, Becky Ann Baker, Joe Flaherty, Busy Philipps, Sarah Hagan. Paramount Pictures Corporation (PPC), 1999. DVD.

Synopsis of Amul

pic Synopsis Of Major Project Report on Sales & diffusion Management Role of Sales and Distribution in AMUL India Guided By-Submitted by- Dr . Alok Mittal Sir Medha Nakh are MBA 3rd Sem Section- Y Introduction Sales Management-Sales misrepresentment is a business discipline which is focused on the practical application of gross revenue techniques and the management of a firms sales operations. It is an important business function as net sales through the sale of products and services and resulting internet drive most commercial business.These are also typically the goals and performance indicators of sales management. Sales manager is the typical title of someone whose role is sales management. The role typically involves sales planning, human resources, talent development, leadership and control of resources such as organisational assets. Distribution -Overseeing the movement of goods from supplier or manufacturer to diaphragm of sale. Distribution management is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply chain and logistics.Effectively managing the entire distribution process is critical to financial success and bodily longevity. The larger a corporation or the greater the number of supply points a company has, the more it leave alone claim to rely on mechanization to effectively manage the distribution process. Introduction to AMUL Amul is the title dairy cooperative in India. Derived from the Sanskrit word Amulya, Amul means invaluable. Formed in 1946, it is a brand name managed by an Indian cooperative organisation, Gujarat Co-operative Milk selling Federation Ltd. GCMMF), which today is jointly owned by 3. 03 million take out producers in Gujarat, India. Entrance of Amul factory Amul is based in Anand, Gujarat and has been a successful example of cooperative organization. Amul spurred the White Revolution in India which in turn made India the largest producer of milk a nd milk products in the world. It is also the worlds largest vegetarian cheese brand . Amul is the largest food brand in India and worlds largest pouched milk brand with an annual turnover of US $2. 2 one million million (2010-11). Currently Unions making up GCMMF have 3. million producer members with milk collection average of 9. 10 million litres per day. Besides India, Amul has entered overseas market places such as Mauritius, UAE, USA, Oman, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 did not succeed, but it plans to venture again. Dr Verghese Kurien, former chairman of the GCMMF, is recognise as a key person behind the success of Amul. On 10 Aug 2006 Parthi Bhatol, chairman of the Banaskantha Union, was elected chairman of GCMMF. LITERATURE REVIEW Dr.ErichJoachimsthaler, CEO, Vivaldi Partners and Co agent with David Aakerof the seminal bookBRAND LEADERSHIPsays that this no longer means mere l ip service on the part of the marketers of milk product market. As he points out, perhaps to many a brand marketers chagrin, brands dont occupy much mind space. In consumers,but revolves around other interest in their lives. presently as he says companies like AMUL,SANCHI, develop products that fit in to consumers lives rather than develop products,which they think consumers will preferThe next decade is expected to be quite cataclysmic for milk product market specially forAMUL, an article by D.Shivakumar, ED of Philips India, captures the essence of the removes that are being wrought. But the refrain is the same. To manage and succeed in tomorrows Brand world in milk line product, marketing teams of AMUL would need tobe far more right brained than left brained they need to be more consumer connected and responsive than ever before. Speed, smart thinking and sensitivity will be the skill set ofthe marketer Objectives To estimate market potential and perception towards product. T o find out frequency of consumption of product. To grapple the awareness among the retailers for the product. To do market analysis in order to study drill patterns and buying behaviour of product. To know the awareness level among the consumers for product. To know the causes of not buying the product. look forMethodology The research includes meetings with the retailers, consumers and dealers. It includes preparation of the questionnaire to be answered by wad for knowing the competitive position of Amul in the milk market. The views of the people will be recorded in theresearch as per the questionnaire. ResearchApproachThe objective is to know the competitive position of Amul in the milk market thus in orderto successfully conduct the research the unbiased opinion of the parties was desirable. Thus, the research will conducted as the representative of Amul company and sometimes the representatives of the other company like Saurabh or Sanchi in order to have an unbiased opin ion of the concerned persons. ResearchInstrument The research instrument is the structured questionnaire formulated for the respondents. The questionnaire will be different for the retailers and dealers and for the consumers there is a different set of questionnaire.There will also the realm maps. SAMPLING PLAN How should the respondents be chosen? To get the most feasible and accurate result, simple random probability sampling method was adopted for read query ofretailers and cluster sampling was used to communicate the consumers from different apartments of different sectors for the go off. In simple random probability sampling, probability of being chosen as a sample unit for each unit in the population is equal. Each sample unit from the population is chosen randomly. Probabilityofbeingchosenasasampleitdependsuponthepopulation coat and no. of sample units to be chosen.While in cluster (area) sampling the population is divided into mutually undivided groups (such as city b locks, sectors etc. ), and the researcher draws a sample of the groups using random sampling. Sometimes researcher again draws sample units of respondents from selected groups. It is known as two-step area sampling. Tools for collecting Data Data is generally of two types- a) Primary Data b) Secondary Data Primary Data Those data specially hoard for problem in hand. In this study, data were collected from primary sources in personal interview of retailers and interaction with consumers by survey method.These methods of data collection are quite popular. These are the major methods of data collection in the research study. Methods of collecting Primary Data- Face to Face survey Open handed interview Telephone Survey Postal Survey Consumer Panels Experiments Observations Secondary Data Those data which are collected other than helping others and solving problems are known as the Secondary data. For example, Old reports, company records, magazines, company website, etc. Methods of collecting secondary data- ? Internal Sources- Existing Report Distribution Data Shopkeepers Opinions Stock Records Sales Records accounting Records ? External sources- Government Statistics Specialist Business Organization Consumer database LIMITATIONS This report will have to work under several constraints and limitations. Some of the key limitation are.. 1. The survey will be limited only a small area. 2. Convenient sampling will be used as the mode of conducting the research. 3. The sample size of the taken will be small, therefore it can be said that the chosen sample is not the representative of the whole population and this hindered quantitative research. 4.The psychological science and temperament of a respondent play a significant role. Some respondents are more sensitive as against others who are more tolerant. A change in the composition of the respondents can affect theanswers adversely or favourably. 5. Respondents may not have been true in answering variou s questions and may be biased to certain other questions. 6. Out of the whole research and analysis, only three major brands will be highlighted, leaving aside the other non-popular brands. BIBLIOGRAPHY & WEBLIOGRAPHY 1. Marketing Management- Philip Kotler 2. www. google. com 3. www. wikipedia. com 4. www. amul. com pic

In Civil Peace, How Does War Affect Society Essay

In human history, especially in the ninetieth century and the twentieth century, there were many civil state of wars in different countries be piss of political, economic, religious, ethnic, and cultural conflicts, for example, the Ameri shadow well-behaved War between the United States and several southern slaves states from 1861 to 1865 the Korean Civil War between the Republic of Korea and Democratic peck Republic of Korea from 1950 to 1953 the Chinese Civil War between the Republic of China and the Communist Party of China from 1927 to 1950, and the Nigeria Civil War between the Hausas Party and the Igbo Party from 1967 to 1970.Civil wars gravel serious poverty and starvation for the people, kill tens of thousands of soldiers and civilians, and bring tragedies to many families. For instance, in the Korean Civil war, more than one million soldiers and civilians were killed, including over 40,000 American soldiers, 511,493 southern Korean soldiers and civilians, about 400,000 North Koreans, and over 148,000 Chinese soldiers. Therefore, civil wars affect societies severely. In Civil Peace, the war causes terrible casualties of civilians and soldiers, results in fearful federation instability, and destroys tremendous infrastructures and houses.In human history, especially in the ninetieth century and the twentieth century, there were many civil wars in different countries because of political, economic, religious, ethnic, and cultural conflicts, for example, the American Civil War between the United States and several southern slaves states from 1861 to 18651 the Korean Civil War between the Republic of Korea and Democratic people Republic of Korea from 1950 to 19532 the Chinese Civil War between the Republic of China and the Communist Party of China from 1927 to 1950, and the Nigeria Civil War between the Hausas Party and the Igbo Party from 1967 to 1970. 3Civil wars cause serious poverty and starvation for the people, kill tens of thousands of soldiers and civilians, and bring tragedies to many families. For instance, in the Korean Civil war, more than one million soldiers and civilians were killed, including over 40,000 American soldiers, 511,493 second Korean soldiers and civilians, about 400,000 North Koreans, and over 148,000 Chinese soldiers. 4 Therefore, civil wars affect societies severely. In Civil Peace, the war causes terrible casualties of civilians and soldiers, results in fearful conjunction instability, and destroys tremendous infrastructures and houses.First, most Nigerian civilians live in hunger and malnutrition, but more miserably, tens of thousands soldiers and civilians are killed during the devastating civil war. It is estimated that about 180,000 soldiers and civilians were battle deaths and non-battle deaths. 5 Contrary to Jonathans luckiness, such as He had come out of war with five inestimable blessing-his head, his wife Marias head and the heads of three out of their quartet children(Achebe 20), many parents lost all of their children and many other children lost their parents.They all live in extreme grief and sorrow of losing their family members. Furthermore, those children whose parents are dead can hardly survive in the extreme postwar poverty. A serve of people suffer life poverty and spiritual grief. Most important, civil war brings tragedies to many families. These tragedies will affect survivors forever. Secondly, civil war not only results in lots of corporations being closed down and many employees being unemployed, but also brings social instability. For example, most of Jonathans fellow ex-miners cannot find jobs. They cook meals that they scrounge together in Bournvita tins.Moreover, because a large number civilian nation lacks food and money and they are always in starvation some civilians are forced to make a living through robbery. These robbers bring people serious fear and pain. In Civil Peace, after Jonathan brings his ex-gratia award back home, a gang of r obbers comes and threatens that they will break into the house at nighttime if he doesnt give them one hundred pounds. Jonathan and his family were now completely paralyzed by terror. Maria and the children sobbed inaudibly like lost souls. Jonathan groaned continuously (Achebe 23). At last, the thieves rob Jonathan twenty pounds.Therefore, the Civil War causes serious social instability and brings civilians more sorrows. Thirdly, in addition to life hardships and spiritual grieves, tremendous infrastructures and houses are undo in the war. Many people become destitute and homeless. For example, when Jonathan comes back Enugu, he is astonished to find that Only two houses away a huge concrete edifice some wealthy contractor had put up just before the war was a mountain of rubble (Achebe 22). Some ex-miners are quiescence out of the offices because their houses are ruined in civil war. It is well known that roads, bridges, railways, and rban water and electricity facilities are al ways heavily destroyed during wars.Civilians suffer starvations during the long time and endure cold during the nights because their houses are damaged. Indeed, it is inconceivable how tough conditions people live in during the war. Jonathan is an extra-ordinarily lucky man, but most civilians lives are tragic. Without food, houses, money, families and jobs, many people roughly collapse into near-madness. Therefore, civil war results in numerous houses and infrastructures ruined. In addition, civil war will severely block postwar national economic development.The governments deprivation to invest lots of money to rebuild ruined national infrastructures. Nothing puzzles God says Jonathan (Achebe 25), but civil wars puzzle everyone. Most Nigeria civilians undergo poverty, homelessness, cold and sadness. Civil wars not only bring extreme poverty and starvation, but also cause severe casualties of soldiers and civilians. Moreover, numerous houses and facilities are terribly ruined. I n addition, a lot of factories and corporations are forced to close down. Above all, the civil war contributes to severe social instability, brings families tragedies, and causes people deep sorrows.

Child developmend from birth to 19 year old Essay

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Foreign Study

Study Confirms Accuracy of UE Leak Detectors * Tagsultrasonic inspection UE Systems announces a major step in independently verifying the the true of its UE3000 leak detectors to estimate squiffy snap leak flows. Gary Mohr, President of UE Systems, explains, We always felt that our leak detector did a good job estimating the size of fashion leaks by using our ultrasonic intensity measurement orgasm. But to find out that Air Power USA, one of the most highly regarded and experienced compressed air consulting groups in the country, had interpreted it upon themselves to run head-to-head comparisons of air flow estimates make using our UE3000 system and Air Powers own engineering- and experience-based approach was gratifying. Air Powers study results concluded the two approaches came within 5 percent of each other in the aggregate estimate of air flows for five different air studies.Having the difference in the size estimate of any individual leak usually fall within 2 cfm is rattl ing amazing and great news for our customers. Hank van Ormer, president of Air Power USA, explains the unusual effort by his company, Over 70 percent of our business is performance-based, which way of life we only get paid to the extent we deliver energy savings that can be verified by an independent evaluator. As such, we have greatly increased our measurement capabilities so we k nowadays which customer projects will produce the payback we need and whether the independent evaluation is on target. We have always taken pride in our in-house training for our senior air auditors and air specialists to quantify leak flows. In a number of cases, Air Power has reviewed leak estimates made by our competitors, where we have found that our flow estimates were less than half for the very same leaks. We feel vindicated when the post-project flow measurements associated with those leaks confirm our original estimates. With the UE3000 system, we can now get that same level of accuracy faster and at a lower cost.In addition, the repeatability of the UE3000 flow estimates is an important bonus that provides credibility when we have independent evaluators checking our work. learning about the UE3000 leak detection system can be obtained from UE Systems Inc. at800-223-1325or emailprotected com. Information about Air Powers study on Leak Flow Estimation or about its comprehensive consulting services to improve compressed air systems can be obtained from Keith Jenkins at740-862-4112oremailprotected com.

Cwts Narrative Report

NARRATIVE REPORT (Disaster Emergency Response procreation with Water Safety and natural selection Skills) Last October 4 and 5, 2012 students of STI College Caloocan that has NSTP or CWTS course attended and conducted reading for Disaster Emergency Response Training with Water Safety and Survival Skills. Our batch was October 5, 2012 that was held at Boso-Boso Highlands Resort and Convention Center. The training and topics covered ar regarding Obstacle Training, Rappelling, Bandaging, CPR, First Aid Training, Proper Wearing of Life Vest/Jacket, and the Water Survival Techniques.All students locale before going to Boso-Boso Highlands Resort and Convention Center was in STI College Caloocan. At exactly 500am, precisely since other students are not responsible they came late. Thats why instead of 600am departure, it became 630am already or almost 700am. Luckily, we did not encounter traffic thats why we arrive at Boso-Boso Highlands Resort and Convention Center at exactly 800am. A nd then when we arrive at the training center, all students are instructed to change their clothes in much comfortable manner. The instructors gave as only 30mins to lay and then afterward that we need to go to the training area immediately.So, when all of us are already settled, we immediately go to the training area. Before the training started our head in-charge, Ms. Falculan conducted a speech and she welcomes all the students in Boso-Boso Training ground. And after the program, one of the Instructors from Rescue 177 together with their Director had the orientation regarding the Rappelling Course they teach us how to use the Rappelling equipments and how to apply it when we are doing the task already. After the orientation, we immediately proceed to the Obstacle Training ground, respectively with the boys.All girls had the Obstacle Training first, while the boys are already having their Practicum regarding First Aid Training. I enjoyed the barricade course, because I experie nced running, balancing, jumping, crawling and climbing elements with the aim of testing my speed and endurance. Then after we accomplished the obstacle course, we proceed to the Rappelling area. And I am very thankful because Ive done the task correctly and safely. Meanwhile, after the obstacle course and rappelling we had our lunch break already. All of us are in a surge because after our break we are the one to have the Practicum for First Aid Course.

Marketing Philosophy Essay

Efforts of reviewing and modelling merchandising elements, judgments and philosophical attitudes were numerous and effective. But with parvenu ch on the wholeenges causing hurdles in making food grocery run short much effective on macro- and micro- level of the economy, a revision of trade ism is always at place. Elements of merchandise philosophyDibb and Simkin (2004) Lancaster and Reyn ageings (2005) Blythe (2005) Drummond and Ensor (2005) Morgan (1996) 1. Production predilection 2. Financial druthers 3. Sales predilection 4. trade predilection 5. Customer predilection 6. Competitor preference 7. Interfunctional Coordination 1. Production predilection 2. Sales orientation 3. merchandise taste 1. Production orientation 2. Product orientation 3. Sales orientation 4. Customer orientation 5. Societal merchandising 6. Relationship Marketing 1. Production orientation 2. Product orientation 3. Sales orientation 4. Financial orientation 5. Marketing Orientation 1. Cost philo sophy 2. Product philosophy 3. Production philosophy 4. Sales philosophy 5. Erratic philosophy 6. Marketing philosophy 7. Social selling philosophyAs indicated in hedge 1, creators t fetch up to call various preconditions for the elements of tradeing philosophy a) orientation (Dibb and Simkin, 2004 Lancaster and Reynolds, 2005 Blythe, 2005 Drummond and Ensor, 2005) b) philosophy (Morgan, 1996)c) concept (Kotler and Armstrong, 2008). tied(p) the Lithuanian authors, who wrote the first university hold up on foodstuff, professors Pranulis, Pajuodis, Virvilaite and Urbonavicius (1999, 2000 and 2008) have used the Lithuanian counterpart word orientation. Following this broad tendency of the term orientation usage, here, in this article, the choice of the orientation term forget be applied. The re flatned American professors Kotler and Armstrong (2008, pp.9-12) indicated that their choice of trade management orientations were as follows* the drudgery concept,* the product con cept,* the selling concept,* the merchandise concept.* the societal marketing concept.A standardised opinion was expressed by a root word of Lithuanian marketing professors, where they classified marketing orientations as follows (Pranulis et al., 1999, 2000) a) production orientation, b) product orientation, c) selling orientation, d) marketing orientation e) socialethical marketing orientation. Because of the difficulty of incorporating ein truth the various facets of marketing into a single definition, Lancaster and Reynolds (2005) distinguished features of the subject in the following statements (Lancaster and Reynolds, 2005, p.16) Marketing is dynamic and op whiletional, requiring action as well as planning. Marketing take ons an improved assortment of occupancy organisation, although this on its own is non enough. Marketing is an important functional area of management, often establish in a single physical location. More importantly, it is an overall tune philoso phy that should be follow by everybody in the entire organisation. The marketing concept states that the identification, satisfaction and retention of clients is the key to long-term endurance and prosperity. Marketing involves planning and control. The principle of marketing states that all melodic phrase decisions should be make with primary friendliness of node requirements. Marketing focalisationes direction from production towards the charters and wants of the market place. Marketing is concerned with obtaining look upon from the market by offering items of value to the market. It does this by producing goods and operate that satisfy the genuine needs and wants of specifically define target markets. The distinguishing feature of a marketing orientated organisation is the way in which it strives to provide node satisfaction as a way of achieving its own business objectives. The author of the article proposes the following information on the classification of mar keting orientations, which constitute the marketing philosophy essence1) the production orientation,2) the product orientation,3) the pecuniary orientation,4) the selling orientation,5) the marketing orientation,6) the market orientation (which extends to internal and external orientations),7) the social-ethical marketing orientation,8) the holistic marketing orientation (which extends to internal marketing orientation, unified marketing orientation, social marketing orientation relationship marketing orientation). The holistic marketing concept was proposed by Kotler and Keller (2007) except it was not mentioned or wider discussed in the textbook of Principles of Marketing (Kotler and Armstrong, 2008), but introduced in their co-operative book on Marketing Management (2007). For this reason, it is viable to include this new orientation in the proposed model (Figure 3), as it integrated at least four other sub-orientations a) internal marketing orientation, b) integrated marketin g orientation, c) social marketing orientation and d) relationship marketing orientation.Internal marketing orientation volition be directly dealing with a Marketing Department indoors an organisation. It will directly strung-out to the senior management level and other organisational department, emphasising the organisational culture and micro-climate, suitable for effective work and success factors in marketing performance. Integrated marketing orientation would focus towards integrated marketing communication theory, the cost-effective selection of marketing channels and integrated exploitation of products and services within the scope, require and challenges of the national and international markets.Social marketing orientation would be focusing on the concept of societal marketing proposed by Kotler and Armstrong (2008), where the basic societal marketing triangle is based on the well-organism of the community, incorporating the corporate social responsibility of companie s and non-profit organisations, legal issues and environmental protection issues, which al unitedly streamline the sustainable development of the economy and consumption patterns. Relationship marketing orientation would be concerned with cling toing the guest community relationship with consumers, offering value added products and services.This orientation will to a fault foster the keep company-partner company (B2B) relationship, seeking trust and reliability in partner selection summons and its maintenance for sexual climax years. Therefore, marketing channels should be effectively developed to reduce costs and enhance profitability ratios for all three market participants a) producers, b) distributors and sellers, c) consumers. The market orientation is proposed to be grouped as internal and external orientations. though Narver and S afterward (1990) proposed a model that identified the components of market orientation as Customer orientation, which incorporates customers perceptions and understanding by customers creating value, offering cost-effective solutions to satisfy their needs. Competitor orientation emphasises one of the marketings functions, i.e., to seek matched advantage in the market. Competitor analysis, performed in various techniques (e.g. PESTED analysis, Porters forces analysis, Boston matrix analysis, etc.), gives a company alsols to objectively evaluate competitors capabilities and results on the market. Organizational culture if analysed on an individual basis could be either included into market orientation factor or in the holistic marketing orientation, depending how endogenetic the marketing philosophy is on an organisational level.Organisational culture should support customer service and customer relationship development throughemployee performance prism. Interfunctional coordination should focus on the interaction between internal functional areas of the organization which best resolve customer need and satisfaction , which in other cases would correspond to the relationship marketing orientation (Kotler and Keller, 2007). Long-term focus would incorporate the consideration of how the above can be sustained, and financially viable, over the long term.In this wanton away-up the proposition by Drummond et al (2000) is closer to the authors perception of market orientation, therefore the dower parts of the market orientation are considered to be the balance betweena) External market orientation customers, competitors and other external stakeholders. b) Internal market orientation employees and other internal stakeholders.Marketing OrientationThe term marketing is used extensively in moderne life. If you stop someone in the street and collect them what it inwardness, they will probably use words like advertising, market research and a modern word for selling. In fact, marketing is a group much than just selling, advertising and research, although all of these functions are important aspect s of marketing.The Chartered Lrstitute of Marketing in the UK defines marketing as follows Marketing is the management act which identifies, anticipates, and supplies customer requirements efficiently and profitably. So what is marketing orientation? In the next sections we shall explore this. commencement we will consider what it means for an organisation to adopt a marketing-based business philosophy. We shall then consider the organic evolution of the marketing concept and look at how marketing orientation has influenced organizational structures in business.An Overview of a Marketing-based trade PhilosophyThe points below describe marketing and its role in a marketing based business philosophy. We shall then go on to consider a marketing-based philosophy in more(prenominal) detail. * Marketing is a management process, and the support of management for the marketing concept is a key element in its success. Today, a company has to be marketing orientated if it is to be succes sful. * Marketing is involved with identifying customer requirements usually with market research. * We have to consider received needs and anticipate the requirements of the customer in the future. This requires planning a very important aspect of the marketing process. The satisfaction of the needs will require the supplier to provide benefits the right(a) market offering at the right place at the right time.* Truly market-driven companies adopt strategic level marketing, where marketing has a key role in defining the long-term objectives and mission of the company. In this way, a strategic framework is established whereby the customer is placed at the centre of the organisations activities. * Marketing is not just for profit-making companies. Marketing is for any organisation that has customers, and that includes charities and government bodies.Very many selling jobs in fact are in non-profit-making organisations, although very often the people who have those jobs would not think of themselves as salespeople Marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs. The marketing philosophy developed out of the need by producer manufacturers, whose focus was on efficient production, to compete more effectively in their markets.They turned their attention away from chew production at lowest unit cost to try to anticipate the specific needs of customers and produce products/services whose benefits would satisfy those needs. Marketing is sometimes referred to as a pull strategy. The principle is that we understand customer needs and produce products or services, which meet those needs through specific benefits. Customers will want to leverage products or services, which they perceive as meeting their needs and wants.Literature review on marketing challenges in the new millennium The precondition, which fostered to review the challenges for the marketing in the new millennium , was the statements in various forms and shapes, which appeared during the past ex in text books, social ne 2rks, media and social forums. The selection of disturbing statements were selected and presented here for the discussion. The biased perception of marketing functions and orientations at the dawn of the new millennium is not compelling. Traditional (conventional) marketing is visualised as a dead function, notwithstanding the critics of modern marketing practice.The critics bring up the issues of lost customers, mass marketing and viral marketing. Therefore, a more fundamental change for marketing is at stake towards a more individualized touch in the field, as well emphasise by Spellings (2009). Boynett and Boynett (2003) in their book on The Guru disembowel to Marketing A Concise Guide to the Best Ideas from Todays Top Marketers have also identified a number of citations, which question the future of marketing and its conventional functionality. It is apparent that ma rketing is suitable a multi-disciplinary theory, which inevitably incorporates postmodern aspects of the markets and consumption patterns and consumer behaviour. Selected statements on the death of traditional marketing in the new millennium Authors/sources StatementsBoyett and Boyett (2003, p.1) Death-of-marketing gurus rationalize their hyperbole by explaining that marketing is in the throes of fundamental change. World of DTC Marketing (2008) unoriginal marketing is dead Bishop (2009) Marketing is dead long live marketing Attracting consumers in the post-mass marketing era Big Marketing Ideas (2009) The reason we say viral marketing is dead is not because content no longer spreads in the alike(p) way quite the contrary. But the idea that you could create a heartbeat game or a funny video and expect it to get a million hits and downloads within a week is now patently nave. Wymore (2009) Forget direct mail, television advertising, and other mass media marketing. They just dont work anymore. Traditional marketing is dead. In other words, these marketing chestnuts plain dont stand out in todays noisy media market. Spellings (2009) Mass Marketing is Dead. Make Way For Personal Marketing The days of mass marketing are coming to an end as we enter a new era of individualized marketing. Personal marketing will require more work, more preparation, and smarter implementation, but the rewards will be vastly better than the mass marketing approach.Selected marketing challenges in the new millenniumSutton and Klein (2003) Blythe (2005) Kashani (2005) Brown (2008) Kotler and Armstrong (2008) Bishop (2009) Increasing market complexity Accelerating demand for speed to market Growing need to capture marketing knowledge Increasing availability of innovative marketing technologies Escalating demand for marketing efficiency and effectiveness Relationship marketing development Service quality enhancement meshing marketing development Marketing ethics Marketing strategy revisited Commoditisation (change in technologies, more informed customer, more intense competition) Consolidation(mergers & acquisitions) Power shift Margin erosion Value focus Postmodern challenges Hyperreality Fragmentation change by reversal production and consumption Decentred subjects Juxtaposition of opposites The new digital age Rapid globalisation The call for more ethics and social responsibility Growth of non-profit marketing Aggressive innovations Building a strong value proposition Engagement and connection to the customer Delivering customer experiences at or above expectationsIt could be verbalize that marketing in the 21st century presents many new postmodern challenges (see Table 3) shrinking markets, which in effect implies fragmentation and decentralised subjects (Brown, 2008), followed by increasing market complexity (Sutton and Klein, 2003) and market globalisation (Kotler and Armstrong, 2008) ballpark issues (Blythe, 2005), more marketing ethics (Blythe, 2005 Kotler and Armstrong, 2008) and social responsibility (Kotler and Armstrong, 2008) marketing strategy revisited (Blythe, 2005) through accelerating the demand for marketing efficiency and effectiveness (Sutton and Klein, 2003) and speed to market (Sutton and Klein, 2003), and aggressive innovations (Bishop, 2009) advancements in technologies in the digital age (Kotler and Armstrong, 2008), including Internet, commoditisation (Kashani, 2005), communications (Bishop, 2009), internet marketing development (Blythe, 2005), increasing availability of innovative marketing technologies (Sutton and Klein, 2003) engagement and connection to the customer (Bishop, 2009), through service quality enhancement (Blythe, 2005), delivering customer experiences at or above expectations (Bishop, 2009), rapidly changing public attitudes towards consumption (Sutton and Klein, 2003) building a strong value proposition (Bishop, 2009) through growing need to capture marketi ng knowledge (Sutton and Klein, 2003), power shift (Kashani, 2005) and reversed production and consumption (Brown, 2008).Therefore, marketers are face the re-evaluation of marketing strategy, applying new tools and sophisticated techniques in the new millennium, where changes are of a constant nature. Ultimately, the firms who take the greatest care of their customers interests are the ones or so likely to maintain their competitive edge in a cut-throat universe of discourse (Blythe, 2005 p.332). The case of coffee bar applying marketing orientations and marketing challenges in the new millennium. In practice, each company selects business and marketing philosophy which suits it best. The decision depends on the companys type, size, products and services it produces, distributes and sells and etc. In order to apply marketing orientations and marketing challenges to a practical situation, two companies in coffee bars field a) an international company STARBUCKS (the USA) andb) a national company COFFEE INN (Lithuania).Their briefs and marketing philosophies will be discussed bellow.The case of Starbucks (the USA)Probably one of the most famous brands in the United States and now in the whole world, reflecting the specific lifestyle of the few generations, is definitely Starbucks. Starbucks is the largest coffee-house company in the world, offering a wide range of various coffees, hot and cold coffee and non-coffee drinks, sandwiches and sweet snacks. Founded in 1979, solo as a coffee bean retailer Starbucks became a coffee-house selling coffee drinks as well as beans, when its present headmaster Howard Schultz came in and bought the company from its former owners in 1987. Since then, an extraordinary quick expansion in the Unites States, and from 1996 in the whole world, has begun. Now, Starbucks owns approximately 16 000 stores in the world and announces about first step 900 new stores external United States in 2009 (on the other hand, Starbucks is clos ing the same amount of stores in the United States) (www.strabucks.com).It is obvious, that such(prenominal) a big success would be impossible without well selected and formulated marketing philosophy. As one of the most innovative companies in the world Starbucks has chosen social-ethical marketing orientation and declares care for the environment and common wealth as well as for people. The main idea of their philosophy is defined in the Starbucks mission statement. Starbucks has two mission statements which are placed in the official companys website To inspire and nurture gay spirit one person, one cup, and one neighbourhood at a time and Starbucks is committed to a role of environmental leadership in all facets of our business (www.strabucks.com). Social-ethical marketing orientation is getting a trendy buzz word, as environmental and ecological problems are on the increase.Some years past Starbucks was criticised for wasting resources by using paper and plastic cups, for w asting water and plane funding Israel army (Vitkus, 2009). Now this company is shown as the best example of environmental friendly business in the business schools around the world. Starbucks announces its corporate social responsibility Annual reports for the public here the company describes their attention to the employees, customers and the environment, manifesting marketing orientation, marketorientation and holistic marketing orientation. They started to use cups from recycled paper or biodegradable plastic. Social responsibility is also emphasised in their coffee-bars design, posters and various promotional campaigns (the integrated marketing sub-orientation in the holistic marketing orientation).According to Pranulis et al (2008), the main idea of marketing orientation is to create the circle of loyal clients rather than one-time buyers. Starbucks could be called a champion in this field too. The chairman of Starbucks Howard Schultz explains, that a person gets more than j ust coffee when he/she visits Starbucks he gets great people, first-rate music and a comfortable and upbeat meeting place (www.strabucks.com). Thats why people all around the world are willing to pay for coffee more than in other coffee-bars they buy and experience, not a drink (the selling orientation). According to Howard Schultz, Starbucks build personal relationships with each of their customers (this implies the relationship marketing sub-orientation in the holistic marketing orientation).Even the waiters at Starbucks are called baristas to make them feel exceptional and proud about their workplace, not to feel just simple service workers (internal marketing sub-orientation in the holistic marketing orientation). Another core element of marketing concept (Pranulis et al., 2008, Kotler and Keller, 2007) is to appeal to customers needs. Starbucks does everything to get to its costumers satisfaction. They were the first who offered free internet at their coffee-bars and started to open the stores 10 minutes before the actual opening time just to make customers always feel welcome and happy.Viral marketing has also set out one of the most important features of Starbucks. You can hardly find and advertisement in any publisher or marketplace, but they build extremely strong relationships by using social networks, internet and mouth-to-mouth marketing, which means Starbucks meets the marketing challenges of a) the digital age, b) value proposition, c) connecting to customers, d) corporate social responsibility, e) green issues and f) overall revised marketing strategy, g) market shrinking factors (as Starbucks was forced to close down 600 coffee-bars in the USA during the economic slowdown (Milasius, 2008)). The case of coffee Inn (Lithuania)The other company selected for a comparative study is a national company, located only in Lithuania. coffee Inn is a coffee-bars chain opened a few years agone in Vilnius, the capital city of the country. Started from just one coffee-bar, coffee bean Inn now owns 7 coffee-bars in Vilnius and one in Kaunas in 2007 (Vaitiekuniene, 2007). At first, Coffee Inn came into the market with the same concept as Starbucks did. It sells coffee and various coffee drinks, served in paper cups, sandwiches and desserts in humbled, cosy coffee-bars, located in the city centre. The main difference between Starbucks and Coffee Inn is that Starbucks is a big global company (the globalisation challenge) and can afford applying social-ethical marketing orientation, while Coffee Inn is still too small to afford huge investments for various socialprojects and campaigns and it has chosen the marketing orientation.However, Coffee Inn expands constantly, therefore, sooner or later this company will also apply social-ethical marketing oreintation (now Coffee Inn supports various cultural festivals, such as cultural night Tebnie naktis, or Street music day, not financially, but by luck to promote them, or by prolonging t heir opening hours during these festivals). The main idea, the co-owner of Coffee Inn Nidas Kiuberis explains, is that they sell a sapidity of pleasure rather than just a cup of coffee (Obcarskaite, 2009). It seems extremely similar to Starbucks idea. The waiters are called baristas too, Coffee Inn also offers free internet access and their menu is quite similar to Starbucks one. Lithuanians sometimes even claim that Coffee Inn tries to copy Starbucks.On the other hand, there are a lot of cafeterias offering similar facilities (e.g., Vero Cafe, Double Coffee and etc.), and Coffee Inn is not an exception. However, Coffee Inn is a lot smaller as coffee-bars chain than Starbucks and for this reason it is much easier to control it. Being small enables Coffee Inn to be more flexible and to answer to customers demands and wants quicker and to create new demands and wants at the same time (marketing orientation). Coffee Inn constantly offers new drinks, snacks and other features (product orientation). They were one of the first who invited customers to come together with their pets, set free book collection and invited everyone to come to read or to donate a book (the communication challenge).While talking about customers loyalty, new technologies play an important part here too (the technological challenge) Coffee Inn keeps exceptionally close relationships with its customers using Facebook social network, writing the intercommunicate and frankly replying to all the letters and comments. The co-owner Nidas Kiuberis maintains the Coffee Inn blog himself this is very important, as customers notice, that director of the company itself pays attention to their opinion (Milasius, 2008).Nidas Kiuberis explains, they are following guerilla marketing ideas, because it is the best solution for a small business without large budget, where creativity and energy are the most important things (Obcarskaite, 2009). Viral marketing and personal blog writing costs nothing and gi ves better results, than advertisement on TV your loyalty for customers loyalty, these are the things every company seeks, especially in a crisis time (Obcarskaite, 2009). As a result, Coffee Inn has created a steady circle of loyal customers, who are indifferent to similar competitors, such as Vero Cafe, offers.The Evolution of the Marketing ConceptMarketing is basically about anticipating and serving customer needs, but where does the concept come from? In fact, even though the term marketing quite modern, the idea of customer orientation is as old as trade itself. For example, if we looked at a pre-Industrial Revolution village, we would see a number of trades-people such as the blacksmith at work. These people provided the villagers with what they wanted. There was no question of producing large volumes of goods and assuming that people would take them. Everything was made to order the customer had needs and the supplier met them.ConclusionsIn the changing market environment w ith changing customer behaviour and seeking business opportunities, companies face marketing challenges on a daily basis. In the process of theoretical research, a modified model of marketing orientations, which form the marketing philosophy, was proposed, comprising eight major orientations, where market orientation and the holistic marketing orientation are split into further sub-orientations.The other task for the author was to review and structure marketing challenges in the new millennium and test these issues in two cases of coffee-bars sector on international (Starbucks) and national (Coffee Inn in Lithuania) markets. Starbucks and Coffee Inn both follow similar marketing orientations. Starbucks follows social-ethical marketing orientation as a basis of business, while Coffee Inn is being still guided by the marketing orientation.Both companies sell an experience, rather than just coffee and calculate is very important for the customers of these companies as they are mainly young people (20-40 years of age, Miksys, 2008). Both companies use viral marketing techniques, though Coffee Inn can create closer relationships with its customers, because it is able to react to changes quicker. Loyal customers could be called the biggest strength and competitive advantage of these companies as they do not compete on price, just by creating exceptional atmosphere.

Schindler s List Essay Jayden

When the Jews started to be tortured and arced to work for the government and treated horribly Oscar took them in and deliver them. He had to do almost amour. During the war the Jews were killed without hesitation by the Nazis. If people, like Oscar Schneider, had done nothing the Jewish commonwealth would have been much smaller. Ideologically, whoever wrote this point of reference assumes not only that Oscar Schneider is a good man, but also that in that respect is a such thing as a good person. The Bible says that all men atomic number 18 evil sinners at heart in saying, for all have sinned and fall short of the glory of immortal.The source is Ritter by a left wing person it would seem because they be assuming that some people are good (good from birth and then you control if you are evil or not) age right wing people believe people are born evil. The strange thing is that the source focuses on individual people to do something about a problem and not people as a whole. This source is most likely written by a left wing person who has analyzed the situation that was the Nazis and decided that these people chose evil.Also they only way for the people who chose to do good that were individuals, of whom they essential accept existed, as for them to act individually, and they did make a difference. Left wing people, such as this source, must(prenominal) accept that there are individuals in the introduction that make a difference for the better without pain in the ass society. Now that it is established that there is not such thing as a good person, we must question what these people are then. These people are people who are sinful people, but they are doing good deeds.Although they are naturally sinful, they choose to do good either for the good of humanity or for their beliefs. If you define the source like this, then this would be a true statement. Evil will ordinance the world if us as individuals do not do something about it. Oscar Schneider saw something evil and he went and made a difference. He bought these people as slaves and took good care of them. Although he was rich, he was nonetheless only able to buy a portion of the people.It was sick and horrible how it all went down. In the end, Oscar Schneider wept. He wept over the lives he could have saved if he had just sold some of his earthly possessions. We must see this and keep ourselves in check, for the Bible says in Matthew 619-21 , 19 Do not jell up for yourselves rates on earth, here moth and rust destroy and where thieves break in and steal, 20 but frame up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal. 1 For where your treasure is, there your heart will be also. Oscar Schneider not only made a difference, but also learned that we need to not hold on to our possessions. To make a difference in the world we must not be focused on our own possessions. Instead of agreeing that the only thing demand for evil to succeed is for good men to do nothing, we should say something else.We must say that the only thing necessary for evil to succeed is for us to let our hearts and minds go to whatever pleases us, whether that be rearing murder, child pornography or Nazism. Therefore we must push back. We must fight our desires and fight for a better world, no matter who you are, what gender, race, age or religion. A Christian has a better moderateness than an atheist, for the Christian has a reason to live for, but We must still push on and do what is best for our country and our nation, or we may be doomed to destruction.

Neologisms

Information about(predicate) Neologism In linguistics, a neologism is a recently-coined parole. It also is the result of the act of inventing a reciprocation or phrase. Additionally it can imply the put on of old words in a overbold sense (i. e. , giving new meanings for existing words or phrases). Neologisms ar especially useful in identifying new inventions, new phenomena, or old ideas which have taken on a new ethnical context. The word neologism was coined around the end of the1800 and was a neologism itself.Neologisms tend to occur more very much in cultures which are rapidly changing, and also in situations where there is easy and fast propagation of information. Neologisms are often created by combining existing words or giving words new and unusual suffixes or prefixes. Neologisms often enter the language through mass media, the Internet, or through word of speak especially, many linguists suspect, by younger people. Virtually every word in a language was, at some time, a neologism, though many are quite ancient.Neologistic words or phrases themselves are borrowed from the previous(a) word, when required, to define the new concepts. Neologistic words or phrases which are combined are often shortened or lengthened. Neologisms can also be created through abbreviation, acronym, by intentionally rhyming with existing words, or entirely through playing with sounds. Neologisms often become accepted parts of the language. Other times, however, they disappear from common usage. Whether or not a neologism continues as part of the language depends on many factors, probably the just about important of which is acceptance by the public.Acceptance by linguistic experts and incorporation into dictionaries also plays a part, as does whether the phenomenon depict by a neologism remains current, thus continuing to need a descriptor. It is unusual, however, for a word to enter common use if it does not resemble another word or words in an identifiable way. (In these cases, strange new words succeed because the idea behind them is especially memorable or exciting). When a word or phrase is no longer new, it is no longer a neologism.Neologisms may take decades to become old, though. Opinions differ on exactly how old a word essential be to no longer be considered a neologism (to some, cultural acceptance also plays a influencial role than time in this regard other dissagree, stating the amount of time the word exists in use is the important factor). Versions of Neologism * Stable Old Gained some recognizable and likely somewhat lasting foothold (i. e. , mainstreamed). * Diff utilise Young Reached a significant audience, but not mainstreamed. Unstable Newborn Proposed or seldom being used but meet an expressive need. Types of Neologism * Scientific words or phrases created to disembowel new scientific discoveries. * Technological words or phrases created to describe inventions. * Political words or phrases created to exculpat e some kind of political or rhetorical point, perhaps with an eye to the Sapir-Whorf hypothesis * Pop-culture words or phrases evolved from mass media content or used to describe popular culture phenomenon (which may be considered a sub section of slang). Imported words or phrases originating in another language. Typically they are used to express ideas that have no equivalent term in the native language. Yesterdays neologisms, like yesterdays jargon, are often todays essential vocabulary. Academic Instincts, 20011 Compare with portmanteau, euphemism, loanword, buzzword, word coinage, compound noun and adjective, jargon, slang.

Childhood Obesity and Ways to Prevent It Essay

It would be a double-dyed(a) under deferment to say that puerility obesity has become a serious problem in America all over the last some(prenominal) years. In fact, the Centers for Disease Control and Prevention has verbalize boorhood obesity is the fleet growing health crisis in the United States. Over the past thirty years, the rate of obesity has more(prenominal) than tripled for children aged 6 to 11 and more than doubled for adolescents aged 12 to 19. Its been approximated that more than 33% of youths aged 2 to 19 are overweight or obese. Being an obese child has an broad impact on physical, mental, and emotional health along with social and overall development. Research has shown obese youths assimilate a higher risk of chronic conditions such as asthma, hypertension (high blood pressure), high cholesterol, jam/joint problems, sleep apnea, and even certain types of cancer. Equally important is the emerging health concern of metabolous syndrome among American youths , which is a major risk factor for cardiovascular disease and type 2 diabetes. in that respect are many ship canal one could prevent obesity.Longer physical education classes and healthier diet choices at schools would be very beneficial. It is typical that a parent will do the food obtain for the home so it is important to make firm, wholesome selections when food shopping. It is also typical for the parent to be the one to take the kids through the drive-thru window, buy them sugary snacks at the store, and super size their meals. It is obvious, then, that the home surround is the first place to set the foundation for proper victual. This big topic interests me because being from Louisiana I whap a lot of obese or over weight children because Louisiana happens to be the second fattest state in the country. Also being a kinesiology major it makes me very interested in exercise and ways to make people more fit and healthy.In the condition, it states that the causes work in the Department of Nursing. The condition was promulgated at the medical University of Bialystok, Polandthat proves that the denomination was write by researchers in the medical field. Since that is all I could set about about the sources I could not say that this article is fully credible. The purpose of this article is to review the factors that brook to the development of childhood obesity, its consequences, and the noises for managing the problem. The authors found that childhood obesity is associated with the presence of genetic, behavioral, and environmental factors, while its consequences are attached with cardiovascular, gastrointestinal, and respiratory diseases. Certain psychosocial and endocrine disorders were also observed.According to the authors, management of the problem can be achieved with targeted interventions in the presence of the family, school and community environment. (Koukourikos et al) This quote explains ways that obesity can be prevented and whom can wait on to prevent it. The authors came to the conclusion that childhood obesity is directly connected with the adoption of a sedentary lifestyle, a change in healthy eating habits, and reduced physical activity. After reading this article, I tone of voice that I gained a lot of knowledge about childhood obesity as a whole. The article was helpful because it talked not only about obesity but also many of the effects it has on children and briefly talks about what would have to be done to reduce the obesity rates.The University of Southern atomic number 20 website stated that Donna Spruijt-Metzs research focuses on childhood obesity and has her Ph.D. in Adolescent Health and Medical Ethics. She is also the Director, Responsible Conduct Research for the Keck School of Medicine, and the Associate Editor for Pediatric Obesity. This makes Donna Spruijt-Metz extremely serve to be writing this article. She states that childhood obesity has become an epidemic on a worldwide scale. T his article gives an overview of the progress made in childhood and adolescent obesity research in the last decade. The author talks about current definitions of childhood andadolescent overweight and obesity. She states the three major obesity-related behaviors and genetic components of childhood obesity.She has done research on how the environment has influences on childhood and adolescent obesity. Lastly, she briefly explains the progress in interventions to prevent and treat childhood and adolescent obesity. The author concludes with recommendations for future research, including the need for large-scale, high-dose, and long-term interventions that take into sexual conquest the complex nature of the problem. This article was informational and helpful explaining why children are becoming more and more obese. Also, the author explained on how to prevent obesity so this article was helpful for my research topic.On an About the Authors webpage, it stated that Leah M. Frerichs works in the College of Public Health department at the University of Nebraska Medical Center. UNMC is one of the top centers for cardiovascular disease research along with several other diseases. Ozgur Araz also work at UNMC in the public health department as an assistant professor. He has his PhD in industrial engineering and has written thirteen other medical articles. Terry T-K Huang is the professor and chair of the department of health promotion, social, and behavioral health at UNMC. He has his PhD is preventive medicine. With this being said, all three of the authors sound very qualified for this article on obesity and how to prevent it because of their medically inclined backgrounds.The authors of this article do research at a couple different places, which includes the Erasmus Medical Center, the TNO Child Health Center, the EMGO+ Institute for Health and Care Research, and the University of Twente. Their research has several studies dealing with children and what contributes t o their health and weight. All of these centers deal with health and children, which makes these authors well certified to write an article on my topic.two interventions suggest to support parents of preschool children to realize healthy child nutrition and activity behaviors of their young child. The aim of this study is to assess the effects of the two overweight prevention interventions with regard to child health behaviors and child Body Mass Index. Methods/design A cluster randomized controlled trial was conducted among parents and their preschool children who attend one of 51 participating YHC teams. The teams were randomly allocated to one of the two intervention groups, or to the control group (care as chronic). The BBOFT+ intervention focuses on effective child rearing by parents from birth onwards by enlarging parental skills concerning healthy behavioral life-style habits. Parents who are allocated to the E-health4Uth Healthy toddler intervention group, at the child age of circa 18 and 24 months old, are invited to complete an online E-health module providing tailored health education regarding healthy child nutrition and activity behaviors.The E-health messages are discussed and reinforced during the subsequent regularly scheduled visits by YHC professionals, and were repeated after 4 weeks. The primary outcome measures at child age 3 years are overweight incentive/reducing behaviors, (for BBOFT+ only) healthy sleep, Body Mass Index and prevalence of overweight and obesity. Secondary outcome measures are attitudes and other cognitive characteristics of the parents regarding the overweight-related behaviors of their child, parenting styles and practices, and health-related quality of life of the children. Discussion We hypothesize that the use of the additional interventions will yield in a healthier lifestyle of preschool children and an improved BMI and less development of overweight and obesity compared to usual care.