Marketing Final Term Essay Example | Topics and Well Written Essays - 3000 words

Marketing Final Term - Essay practice sessionAmong the cabin crews, Emirates Airlines has one of the largest numbers of cabin crews which hail from around 95 different nationals. Emirates Airlines has installed individual diversion system in all of its classes enabling customers for not only making online booking but as well as facilitates for choosing their arna of seating. These outstanding features have enabled this airline to be a customer oriented and pioneering contributor for innovational services. Emirates Airlines have empowered over 280 international awards, among which the prestigious award has been CAPA airline award for the year 2005, as awarded by the Centre for Asia Pacific Aviation. Target merchandise Targeting the kids market The needs of kids roll in the hay be use to increase the share of market. There are a lot of families and parents who cares for the needs of their kids untold more than themselves. Offering a suitable and comfortable environment to kids can reduce the misgiving of families. after(prenominal) launching of the campaign of kids go free, more family groups were received by Emirates Airlines than before. Through cooperation with tourism companies and hotels in Dubai, the emirates are keen to attract large number of tourists. The parents are also willing to seduce their kids and bang affordable travel with Emirates Airlines. The kids friendlier environmental can provide pleasure to kids for having a great time with their parents in Dubai. Now, the focus is more towards the kids market as the kids can influence the decision of parents. UAEs tourism and line of merchandise segment customers The emergence of Dubai as a tourism hub and regional business has provided Emirates Airlines to fuel the traffic of regional air passenger enabling abundance of room for growth. The law of freehold ownership has been attracting tourists and business communities. Expatriates in UAE UAE, existence 5th largest crude oil exporter of wo rld and Dubai, being the fastest growing city of world, has created huge bespeak for skilled and unskilled workforce for feeding its emerging labour market and booming economy. A study attraction for various workforces around the world is its highly paid labour market. So, Emirates Airlines targets the expatriates in UAE. Transit passengers For Emirates airlines, Dubai is the usable hub. It has been positioned as a connector between Australia/ Asia and Europe and has supported the growth of emirates airlines. This connection point has been used by Emirates airlines to promote the business, especially transit passengers. Emirates airlines target to prosper in this particular segment by dint of marketed and well established wide range network. Goals Emirates Airlines focuses towards maximizing the return on capital of overall Group, to take full advantage of the competencies of Group in market and to be diverse and balance to the earning streams of Group. The objectives pertaining to the fulfillment of these goals are to improve and retain the market share of frequent business class traveler, to tap the market of low gear cost carriers for achieving the return on investment of company, to promote the tourism activities of Dubai and to introduce Dubai to the world and to increase the market share. Part two Marketing mix The Emirates Airlines hold an extraordinary achievement during the previous years. However, during 2009 which was one of the