Online Hotel reservation Essay Example for Free

Online Hotel backlog canvasINTRODUCTIONOver the years, the internet has greatly commuted the way people use computers and communicate today. Many earnings terms have become part of peoples everyday language and e-mail has added a whole virgin means through which people can communicate. By the turn of the century, information, including access to the profits, ordain be the foothold for personal, economic, and policy-making advancement. The popular name for the internet is the information superhighway. Whether you want to find the latest financial news, cultivate through library catalogs, exchange information with colleagues, or join in a lie withly political debate, the Internet is the tool that will take you beyond teleph matchlesss, faxes, and isolated computers to a burgeoning networked information frontier. The pace of change brought about by new technologies has had a significant effect on the way people live and work worldwide.New and emerging technologies chal lenge the traditional process of teaching and learning, and the way education is managed. knowledge technology, while an important argona of study in its own right, is having a major impact crosswise all curriculum areas. As internet technology has improved, so have online reservation systems. Today, it is possible through online, to make a reservation for a hotel anywhere in the world. Hotels can create Web order and post new content on it every day. Technology has gone a long way, better the lives of people. These technological breakthroughs have lots to offer, making great things in the easiest, fastest and efficient possible slipway you can think of. Online hotel Reservation is very useful for the people especially for socials that they can now easy reserve a direction in a hotel through online Internet. Easy worldwide communication provides blinking access to a vast array of data.Project OverviewProject StatementThe hotel reservation system will provide service to on-lin e customers, travel agents, and an administrator. On-line customers and travel agents can make searches, reservations and cancel an animate reservation on the hotel reservations web site. Administrator can add/update the hotel and the manner information approve/disapprove a new travel agents account exertion andgenerate a monthly occupancy rate report for each hotel.Literature recapitulationThe material body of travel and tourism websites has received substantial attention by scholars (e.g.Schegg et al., 2002 Law and Leung, 2002 Law andWong, 2003 Scharl, Wber and Bauer, 2003 Landvogt, 2004 So and Morrison, 2004 Essawy, 2005 Jeong et al., 2005 Law and Hsu,2006Zafiropoulos and Vrana, 2006 Schmidt, Cantallops, and dos Santos, 2007).Landvogt (2004) evaluates several online conflict engines over 23 differentcriteria, like overall user friendliness, salary method, instant confirmation,reliability, and invoicing function among other(a)s. These criteria present some ofsystems functio ns and concept principles discussed furtherin current paper.In their study Jeong et al. (2005) find that solo two characteristics ofhotel websites (information completeness and ease of use) are importantdeterminants of perceive website character reference.These results are bewildering asmost studies identify more than dimensions of perceived service quality to besignificant for website users. Law and Hsu (2006), for example, assess thedimensions of hotel websites (information regarding the reservation, hotelfacilities, contact details of the property, surrounding area and websitemanagement) and attributes in each dimension in general valued by online users.Some of the most important website attributes are found to be the room rates,availability and security of payments (in the reservation informationdimension), the location maps, hotel and room amenities (in facilitiesinformation), telephone, address and e-mail of the hotel (for contactinformation), transportation to the hote l, airports and sights (for surroundingarea information), and up-to-date information, multilingual site and shortdownload clock (for website management).So and Morrison (2004) applysimilar criteria for website evaluation as the preceding study but they groupthem into technical, marketing, consumer perspective and destinationinformation perspective criteria.Essawy (2005) focuses on website usability and shows that severeusability problems with user interface quality, information quality, and servicequality affect negatively the purchase and revisit intentions of website users.The author identifies some of the practical tools/activities for increasing usersperceived satisfaction, purchase intention, and potential kindred building exchanging linkswith local points of interest, shorter/simpler pathways toleisure breaks, greater depth of information for room facilities and pricing,providing proactive interactions, and avoiding third-party reservation systems.In similar vein, Scharl, W ber and Bauer (2003) assess the effectiveness ofhotel websites. Authors identify personal, system and media factors thatcontribute to hotel website ad alternative. In the system factors group, that is morecontrollable by the hotel management compared to personal and media factors,they identify the perceived utility of the product, speed of the system,intelligence, layout, services, languages, navigation, interactivity, reliability ofthe system.Research has also shown that trust is an important dimension of websitedevelopment (Fam, Foscht and Collins, 2004 Chen, 2006 Wu and Chang, 2006).If consumers do not trust the website they will not visit it, or will nottransform their visits into real purchases.Although much effort has been put towards evaluating the design oftourism websites and the identification of website attributes highly valued bycustomers, there is a gap in the research in the OHRS design and its specificproblems have not received fair to middling attention in previou s research with fewnotable exceptions. In series of reports Bainbridge (2002, 2003a, 2003b)discusses the practical aspects of the OHRS design (the search option in thesystems, the booking process and the date format), while Ivanov (2002, 2005)discusses the types and main characteristics of OHRSs and the major marketingdecisions to be taken by the marketing managers in their design.The review of available literature on the tourism / hotel website and OHRS design reveals the following conclusions Website users are interested in easy navigation through the system. They want abundance of information for the services offered in textand pictures. Trust is vital for the system of the system. Website design can significantly influence the online experience of theusers and their purchase intentions. Website design itself does not guarantee online purchases but it is theperceived utility of the product that attracts customers.Demographic characteristics and Internet Usage Behaviour pedagog y level, age, income,and occupation have been found to be significantly different among Internet users. Bonn etal.(1998)15 study showed that those who use the Internet as a travel information-gathering tool are likely to bemore educated, younger, with higher household incomes, use mercantile lodging accommodations while traveling, tend to travel by air and spend more money on travel-related expenses. Weber and Roehls (1999)16 study shows similar results. They found that online travel purchasers are more likely to be people who are aged 26-55, with higherincomes, with higher status occupations, and have more years of experience with the Internet than those who do not search or purchase online. The Asian demographic patterns of online purchasers tend to mirror their westbound profiles.According tostudies carried out by Technowledge Asia in 1999 and 2000, cybershoppers in the four Asian regions (Singapore, Hong Kong, Taiwan and Malaysia) were found to be mainly males, in the age grou p of 26 to 35 years and better educated. Hence, it has been shown that an individuals educational level may affect their susceptibility to attitude change. Intelligent people understandcomplex messages better, and as a result, persuasion by complex messages is more likely. In addition, an individuals educational level is alsopartially a measure of their socioeconomic status. Weber and Roehl (1999)16 study found that Internet bookers were more likely to have utilise the Internet for 4 years. Other researchers confirmed that Internet bookers spend more date online per week than those booking offline (Weber and Roehl ,1999)16.Finally, the intention to shop online is also influenced by consumers Internet shopping history (Shim et al., 2001)17. It is demonstrated by pastresearch findings that earlier online shoppingexperiences have a direct impact on Internet shopping intentions (Weber and Roehl, 1999)16. There have been other studies that have supported online experience or tenure as key determinant of onlinebuying demeanor (Bellman, Lohse, and Johnson, 199918 and Beldona et al, 2004)19. Findings fence that the greater the number of years the user spent online combined with higher frequency of Internet usage the greater was the likelihood of buying (Bellman et al., 199918 Weber and Roehl, 199916 and Beldona et al 2004)19. Alwitt and Hamer (2000)20 posit that consumers increasetheir control with more time spent on the Internet, and in turn develop finer expectations of their interactions with businesses in general.Hammond, McWilliam, and Diaz (1998)21 of users attitudes towards the Web. Based from the literature review of the Internet users,it is noticeable that Internet users are better educated, higher incomes, higher status occupations, have more online experience, use commercial lodging accommodations while travelling and tend to travel by air. In Malaysia, one of the profiles that had an early exposure to the culture of using the Internetfor personal and professional reasons was university residents. These may consist of students, administrators and lecturers. However, university staffs are more likely to fit the profiles of the Internet users (in terms of purchasing) due to their financial capability and mobility. Consequently, this leads to H1 There is a relationship between the university staffs demographic factors and the determinants ofonline hotel reservationH2 There is a relationship between the university staffs Internet usage behavior and the determinants of online hotel reservation